PPC Agency for
Dental Clinics.
Booked Appointments, Not Clicks.
Serpner runs Google Ads and Meta campaigns exclusively for dental clinics. Every campaign is built to generate booked appointments at a profitable cost per acquisition, not just traffic to your website.
Google Search Ads
Meta Ads
Google Display
Remarketing
150+
Dental clinics on PPC
30 Days
Avg time to first lead
4.1x
Average return on ad spend
Live Campaign Performance
Dental Implants Campaign
4.8x ROAS
Invisalign Google Ads
38 leads/mo
Cosmetic Dentistry Meta
CPL: $42
Emergency Dental Search
CPL: $28
Teeth Whitening Remarketing
22% conv. rate
Live data · Serpner dental clients
150+
Dental Clients
4.1x
Avg ROAS
30d
First Lead
Why Dental PPC Fails
Most dental PPC campaigns waste budget and deliver zero bookings.
Sending clicks to the homepage
A patient clicks your implant ad and lands on your homepage. They leave within 10 seconds. You pay for the click anyway. Without dedicated landing pages for each treatment, conversion rates collapse and cost per lead skyrockets.
Broad match keywords burning budget
Dental keywords on broad match attract irrelevant searches: dental schools, dental supplies, even veterinary dentistry. Without tight match types and a robust negative keyword list, your budget disappears on zero-value clicks.
No follow-up or remarketing
Over 90% of dental ad clicks do not convert on the first visit. Without a remarketing strategy to re-engage these prospects, you pay for awareness and your competitors capture the booking. Money left on the table every day.
Tracking only clicks, not bookings
Most dental clinics measure PPC success by click-through rate or impressions. Without conversion tracking connected to actual appointment bookings or phone calls, you cannot know which campaigns are generating revenue and which are wasting it.
What We Do
Every PPC service a dental clinic needs to win paid search.
Google Search Ads for Dentists
High-intent campaigns targeting patients actively searching for your treatments. Tight keyword control, treatment-specific ad copy, quality score optimisation, and bid strategies designed for dental CPA targets.
Dental Landing Pages
Conversion-focused landing pages for every treatment campaign: implants, Invisalign, cosmetic, whitening, emergency. Built to load fast, build trust, and turn ad clicks into booked consultations.
Meta Ads for Dental Clinics
Facebook and Instagram campaigns for awareness and interest-stage patients. Before-and-after creative, video ads, and lead forms targeting in-market dental audiences by location, age, and interest profile.
Dental Remarketing Campaigns
Re-engage visitors who did not book on their first visit. Segmented remarketing audiences for each treatment page, with tailored ad messaging that addresses objections and drives return conversions.
Conversion Tracking and Attribution
Call tracking, form submission tracking, and booking confirmation attribution connected to your ad account. You see cost per booked appointment by campaign, by keyword, and by treatment type.
PPC Account Audits
Already running Google Ads but not happy with results? We audit your existing account and identify wasted spend, quality score issues, landing page problems, and quick wins that can cut your CPA immediately.
Ad Channels
We rank dental clinics for the treatments that matter most.
Channel 01
Google Search
Capture patients actively searching for dental treatments. The highest-intent channel in dental PPC. We target exact and phrase match keywords with negative lists that eliminate wasted spend.
- Treatment-specific campaigns
- Tight keyword match control
- Ad extensions for calls and location
- Smart bidding for CPA targets
Channel 02
Google Local Services Ads
Google Guaranteed ads that appear above standard search results for local dental queries. Pay per verified lead, not per click. Ideal for emergency dentist, general dentist, and teeth whitening searches.
- Google Guaranteed badge
- Pay per lead model
- Local search top placement
- Review integration
Channel 03
Meta (Facebook and Instagram)
Interest and demographic targeting for cosmetic and elective dental treatments. Before-and-after image ads and video testimonials that build desire and generate consultation requests from cold audiences.
- Lookalike audience targeting
- Before-and-after creative
- Lead form campaigns
- Retargeting sequences
Channel 04
Google Display and YouTube
Awareness campaigns that keep your clinic top of mind across the Google Display Network and YouTube. Highly targeted by in-market dental audiences and geographic radius around your practice location.
- In-market dental audiences
- Geographic radius targeting
- YouTube pre-roll ads
- Responsive display creative
Channel 05
Remarketing Across Channels
Re-engage your website visitors across Google, YouTube, Meta, and display networks. Custom audience segments for each treatment page ensure the right ad reaches the right patient at the right moment.
- Treatment page audiences
- Cross-channel sequences
- Dynamic ad personalisation
- Frequency capping
Channel 06
Call and Lead Tracking
Dynamic call tracking numbers, form tracking, and booking attribution connected to your CRM. Every pound spent is accountable to an outcome: a call, a form, or a booked appointment.
- Dynamic call tracking
- Form conversion attribution
- CRM integration
- Revenue per campaign reporting
Real Results
Dental clinics turning paid ads into a reliable patient pipeline.
Implant Specialist
Implant and cosmetic clinic: Birmingham
Monthly ad spend
£3,200
Booked consultations
44 per month
Cost per consultation
£73
- Birmingham, UK
Orthodontics
Invisalign and braces practice: Dallas
Google Ads ROAS
5.2x
Meta Ads leads per month
62 leads
Cost per Invisalign lead
$44
- Dallas, Texas
General Dental Group
Multi-site dental group: Manchester
Prev. agency cost per lead
£210 to £68
Monthly booked appts
+78 per site
ROAS improvement
3.1x to 4.7x
- Manchester, UK
How It Works
From zero to booked appointments in 30 days: our PPC launch process.
A structured onboarding process that gets campaigns live fast, with the foundations to scale profitably over time.
1
Week 1
PPC Audit and Strategy
Competitor analysis, keyword research, budget modelling, and campaign structure planning. If you have an existing account, we audit it first to identify waste and wins before spending a penny on ads.
2
Week 2
Landing Pages Built
Conversion-optimised landing pages for each campaign built and tested. Call tracking set up, form tracking implemented, and booking attribution connected before the first ad goes live.
3
Week 3
Campaigns Go Live
Ads launched across agreed channels with controlled spend. Daily performance monitoring in the first two weeks to catch any issues, build quality score, and begin data-driven optimisation.
4
Month 2 onwards
Scale and Optimise
Monthly strategy reviews, bid adjustments, ad copy testing, audience refinement, and budget scaling on top-performing campaigns. Your CPA improves every month as the account matures.