Serpner

Digital Marketing for Healthcare Clinics · 10 Years Experience

We Grow
Healthcare Clinics. More Leads. More Bookings.

Dental, IVF, and Orthopaedic clinics trust Serpner to grow their patient base using SEO, Google Ads, AI search visibility, and websites built to convert.

Dental
IVF & Fertility
Orthopaedic

10+

Years Experience

200+

Practices Served

4.8x

Avg Lead Growth

Google Ranking

Position 1–3

↑ Top 3

Monthly Leads

+287 new enquiries

↑ 4.8×

Google Ads ROAS

6.2× Return

↑ +62%

AI Search Visibility

ChatGPT · Perplexity

NEW
The Real Problem

Your Competitors Are Showing Up. Are You?

92% of patients search online before booking an appointment. If you’re
not ranking on Google, Maps, or AI search, they’re booking somewhere else

Invisible on Google

Your website exists but sits on page 3. Patients searching for your services never find you. They find your competitors instead.

Google Maps is a Missed Opportunity

An unoptimised Google Business Profile means you're invisible to the 68% of patients searching "near me" with intent to book today.

Ad Spend with No Return

Running Google Ads without the right setup burns budget fast. Most clinics waste 40–60% of their ad spend on the wrong keywords and audiences.

A Website That Doesn't Convert

Traffic without conversion is pointless. If your website isn't built to turn visitors into enquiries, you're paying for visits that never become patients.

Missing from AI Search

ChatGPT, Perplexity and Google AI Overviews now influence how patients discover healthcare. Most practices are completely absent from this new channel.

No Time to Figure It Out

You're focused on delivering great care. Digital marketing shouldn't be your problem to solve. But ignoring it costs you patients every single day.

What We Do

Five Services. One Goal: More Patients for Your Practice.

Every service we offer is built around a single metric:
qualified leads that turn into booked appointments.

Search Engine Optimisation

Rank on page 1 for the searches your future patients are already making. We handle everything: technical SEO, content, and backlinks.

  • Local national keyword strategy
  • On-page and technical SEO
  • Authority backlink building
  • Monthly ranking reports

Google My Business Optimisation

Dominate the Local Pack, the 3 results shown on Google Maps that capture 44% of all local search clicks.

  • Full profile setup optimisation
  • Review generation strategy
  • Weekly posts & photo management
  • Q&A and category optimisation

Website Development

A fast, beautiful, patient-focused website built to convert visitors into enquiries. Not just look good.

  • Conversion-optimised design
  • Mobile-first, Core Web Vitals ready
  • Online booking integration
  • Built for SEO from day one

Google Ads Management

Get instant visibility and measurable ROI. We build and manage campaigns that target patients actively searching for your services right now.

  • Search, Display & Retargeting campaigns
  • Negative keyword management
  • Landing page A/B testing
  • Weekly spend & performance reviews

AI Search & LLM Visibility

The next frontier of patient discovery. We optimise your presence so ChatGPT, Perplexity, and Google AI Overviews recommend your practice.

  • Generative Engine Optimisation (GEO)
  • AI citation & brand mention strategy
  • Structured data & llms.txt setup
  • AI search monitoring & reporting

Who We Serve

Built Specifically for Healthcare Practices

After 10 years in digital marketing, we chose to go deep, not wide. We work exclusively with healthcare clinics because we know this space inside out: the patient journey, the compliance requirements, the seasonal patterns, and what actually drives bookings.

Generic agencies treat you like any other business. We treat you like a clinic, because that’s the only thing we do

Dental Clinics
IVF & Fertility Centres
Orthopaedic Practices
Multi-Specialty Group

200+

Healthcare Practices Grown

200+

Years in Digital Marketing

4.8×

Average Lead Increase

92%

Client Retention Rate

100%

Healthcare Focused

How We Work

From Zero to Fully Booked in 4 Clear Steps

No jargon, no ambiguity. Here’s exactly how we turn your digital presence into a consistent lead machine.

1

Free Audit & Discovery

We analyse your current digital presence, your competition, and your biggest growth opportunities. No cost, no commitment.

2

Custom Growth Strategy

You get a tailored roadmap, not a generic package. We map the exact services and priorities needed to grow your specific practice.

 
3

Build & Launch

Our team executes your strategy across website development, SEO, and live ad campaigns, with clear timelines and regular updates.

 
4

Measure & Scale

Monthly reporting on every metric that matters: leads, rankings, ROI. We continuously optimise to keep your growth compounding.

 

Real Results

Numbers That Speak for Themselves

No jargon, no ambiguity. Here’s exactly how we turn your digital presence into a consistent lead machine.

4.8×

Healthcare & MedTech SaaS

Across all client practices in the first 6 months

87%

Rank in Top 3 on Google

For their primary target keywords within 90 days

6.2×

Average Google Ads ROAS

For every ₹1 spent on ads, clients earn ₹6.20 back

3×

More Google Maps Calls

After GMB optimisation within the first 60 days

2.4×

Website Conversion Rate

Improvement after redesign and CRO implementation

92%

Client Retention Rate

Because results keep clients coming back year after year

AI Search Visibility

Your Patients Are Now Asking AI Before They Ask Google

ChatGPT, Perplexity, and Google AI Overviews are changing how people find healthcare. We make sure when a patient asks an AI for recommendations, your practice is the answer.

 

ChatGPT

140M+ monthly users now ask ChatGPT for local service recommendations

Perplexity AI

Fast-growing AI search engine with citations, perfect for healthcare discovery

Google AI Overviews

Featured answers at the top of Google results. Highest visibility, zero clicks needed

Gemini & Others

Bing Copilot, Claude, and emerging AI assistants. We cover every major platform

Client Stories

Don't Take Our Word for It

Practices that trusted Serpner with their digital growth, and what happened next.

Common Questions

Straight Answers to Your Questions

Google Ads delivers results within days of going live. SEO and GMB optimisation typically show measurable improvements within 60–90 days, with compounding growth over 6–12 months. We set clear timelines in your strategy so you always know what to expect and when.
 
We specialise in Dental, IVF & Fertility, and Orthopaedic practices. This focus means we bring deep category knowledge: patient intent data, seasonal trends, compliance awareness. Things a generalist agency simply can't match.
 
We work with practices at different growth stages. After your free audit, we recommend a package based on your goals and local competition. Our clients typically see positive ROI well within the first 3 months.
 
 
 
Three things: we only work with healthcare practices, we've been doing it for 10 years, and we offer AI search visibility (GEO) which most agencies don't even know exists yet. You get a specialist, not a generalist. And you get the future of patient discovery, today.
 
Book a 30-minute call with our team. We'll analyse your Google rankings, GMB profile, website performance, ad spend efficiency, and AI search visibility. You'll get a clear picture of where you stand and the biggest opportunities. No cost, no obligation.
 
We don't believe in holding clients hostage. We work on rolling monthly agreements after an initial 3-month period to allow strategies to take effect. Our 92% retention rate speaks for itself. Clients stay because they see results, not because they're locked in.

Free, No Obligation

Your Next 100 Patients Are Searching Right Now. Will They Find You?

Book your free digital audit. We’ll show you exactly where you’re losing patients online and how to fix it.

No contracts. No pressure. Just a clear view of your growth opportunity.

Scroll to Top